We help our customers plan for the good times and we look after them when bad stuff happens. Using technology and our expertise we try to prevent bad things from happening to our customers in the first place.  We take our responsibilities seriously.

Aviva is the UK’s largest insurer with 15.5 million customers. We also have a strong international presence in Europe, Canada and Asia. We focus on markets where we can achieve scale, profitability and competitive advantage.  Our UK insurance business brings together our life, general insurance and health operations in the UK.

We offer a market-leading range of savings and investments, protection and insurance products to individuals, business and corporate customers, such as pensions (including long-term savings), equity release, annuities, health insurance and a range of general insurance products.  We also have one of the largest legacy books in the UK life and pensions market.